Helping Us Help You: Shaping the Pemberton Visitor Experience

At the Pemberton Visitor Centre, everything we do comes back to one simple goal — helping visitors make the most of their time in our beautiful corner of the South West.

From towering karri forests and tranquil dams to local food, events and hidden gems, Pemberton has so much to offer. But to share it well, we first need to understand you — our visitors.

That’s why we’re on a bit of a quest: to learn more about who is visiting Pemberton, where you’ve come from, and what brings you here.

Why your input matters

Every visitor experiences Pemberton differently. Some arrive seeking adventure, others come for rest and reconnection. Some stay for a night, others linger for a week or more. Understanding these patterns helps us ensure our services, information and promotions truly match what visitors are looking for.

By learning:

• why people choose Pemberton
• how they find out about our town and attractions
• what activities interest them most
• whether visitor centres are still part of their journey
• and how long they plan to stay

we can better tailor our offerings — from signage and brochures to digital content, events, and future tourism planning.

Visitor Centres: A personalised Service vs Google

Travel habits are changing. Many visitors plan trips online, while others still love face-to-face advice, local knowledge and a friendly welcome.

Your feedback helps us understand how visitor centres fit into modern travel — and how we can continue to provide meaningful, helpful support whether you pop in for a chat, scan a QR code, or explore Pemberton digitally.

A small moment that makes a big difference

We’ve created a simple 1-minute visitor survey to gather this vital information. It’s quick, anonymous, and incredibly valuable.

Your responses help guide decisions that improve:

• visitor information and wayfinding
• marketing and promotion
• local experiences and partnerships
• future tourism services in Pemberton

In short — your voice helps shape how Pemberton is experienced by future visitors.

Thank you for being part of the journey

Whether you’re here for a day trip, a weekend escape, or a longer stay, we’re grateful you chose to visit Pemberton.

By sharing just a minute of your time, you’re helping us continue to grow a welcoming, thoughtful and memorable experience — for you, and for everyone who visits after you.

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Thank you for helping us help you — and for being part of the Pemberton story.

Visit the link; One Minute Visitor Survey

or scan the QR code below.